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Portfolio Review

In order to prepare yourselves for entering the job market, it is necessary to develop a professional portfolio, in both print and web. As this course is primarily focused on print, we will concentrate on making the print portfolio.

A portfolio is simply a folder or container that has a variety of samples of your work. The samples should represent all of your abilities and knowledge as well as your flexibility, style and professionalism. Needless to say, it should be your best work, and not contain any flaws in printing, binding, typos, etc.

Your portfolio should also contain your business card, and a copy of your resume.

Portfolio Assessment Worksheet

What should be in your portfolio

You should have each of the following in your print portfolio:

Your resume, professionally designed.

Your personal logo should be used in print on a letterhead, envelope, business card. Each of these should be printed, not just represented on a comp.

Two or more logo designs for other clients, with the logo represented in both color and black/white, laid out as a comp with a letterhead, envelope, business card.

One or more examples of package or product design-book covers, shopping bags, boxes, etc.

Two or more posters.

Two or more advertisements in color for newspaper or magazines.

Two or more advertisements in black and white for magazines.

Two or more illustrations.

Two or more multiple-page magazine articles.

Two or more newspaper page designs.

Four-five examples of original photography that could be used for advertisements, or other commercial purposes (preferable digital).

A one-page writing sample.

Other examples of your art and design work. (no more than five pieces)

What you need to do

First, fill out the Portfolio Assessment Worksheet.

Next, put as many of the files that you have into a folder, and drop the folder in the class drop box. Name the folder "portfolio_astudent". Make sure you only send me pdfs and jpegs, no indd or psd or ai files, please!

What you need to turn in:

Your completed portfolio assessment, saved as "portfolio_astudent.doc"

What I will be grading:

You get credit for submitting your completed Portfolio Assessment Worksheet.

You get credit for completing your portfolio folder correctly. (as completely as you can-many files do not exist yet).