Logo and Identity
Start by reviewing LOTS OF LOGOS and blog about logos.
Personal Logo
Submit your current personal logo/identity package. This is a one-page comp including your logo, letterhead, envelope and business card. If you don't have one, that's the first job you need to complete. If you do have one, we'll look at it and see if it needs to be revised.
Include in the image a description of the project-why you're redesigning, what kind of needs the client (you) expressed, etc.
Save this file as "Logo_Personal_astudent.jpg"
You will also need to have business cards printed. Rick will do them, or you could go online and find a good deal.
Client Logo
Select a client to work with, and design a logo for them.
Use the Logo Design Worksheet to complete the project. Start by finding the client, and interviewing them to get an idea of what they want. Then make sketches and three different solutions, and show them to the client. Record the client's feedback on the form, and respond to it by designing a final solution.
When you have a final version of the logo, make a black and white and a color version. Put it on a business card and a letterhead, like we see above. Include in the comp some notes about the client, etc.
You may also choose a client from an online competition and design a logo for them, and submit it for consideration. In either case, you need to include notes about the client's needs and desires.
Save this file as "Logo_Client_astudent.jpg"
What you need to do:
Design or redesign your own logo. Design a logo for someone else. Make comps of both.
What you need to turn in:
Both comps, names as above.
Your professionally printed business card.
What I will be grading:
Technical Outcomes: Design will demonstrate student’s ability to use Illustrator to make logos and identity design, and to present a finished comp. There will be no typos, misspellings or other mistakes in the type.
Formal Outcomes: Logo is clean and simple and reproduces well in a variety of sizes and in black/white and grayscale. Comp is arranged cleanly and simply, with adequate text to describe the project. Treatments of the logo and typography are consistent across the comp.
Conceptual Outcomes: Design is appropriate to client.